Premmerce Variation Swatches for WooCommerce


This plugin flexibly extends standard features of the WooCommerce attributes and variations.

Premmerce Variation Swatches for WooCommerce advantages over the similar plugins

The ability to highlight the main attributes and display them on the product category page
This option focuses customer’s attention on the main product сharacteristics, thus stimulating a purchase. It also improves usability of your website as a whole.

The possibility to add a description to the attribute
By default, there is no such feature in WooCommerce, but sometimes it’s important to add information describing an attribute and display that information by hovering.

Perfect compatibility with the Premmerce WooCommerce Product Filter plugin
After filtering products, a variation will be chosen automatically from the variable products by the filtered value, which greatly improves the navigation of your online store.

Read more about Premmerce Product Filter here

The ability to add a product variation to the cart directly on the product category page (Premium only)
This option will allow your customers to make purchases quickly on your website without having to go to the product page. This is especially useful if your customers often make repeated purchases.

You can read more about the premium version here.

The following standard features are available in the plugin

  • A product variation is presented by an image
  • A product variation is presented by a color
  • A product variation is presented by a label
  • A product variation is presented by a radiobox

Compatibility with the themes


You can see how it works on the SalesZone theme here:


Release Date: Sep 2, 2021

  • Add – New Languages: Spanish, German, French


Release Date: Jul 29, 2021

  • Add – Affiliate Program


Release Date: Jun 2021

  • Add – Settings Page with styles for Customisation (Premium)
  • Add – Bicolor type
  • Add – New design of Pricing Page
  • Add – Bundle and Save tab


Release Date: Dec 24, 2020

  • Update Freemius to 2.4.1


Release Date: March 26, 2020

  • Updated WooCommerce compatibility version to 4.0.1


Release Date: March 3, 2020

  • Minor fixes
  • Updated Freemius to 2.3.2
  • Updated WooCommerce compatibility version to 3.9


Release Date: Sep 26, 2019

  • Fix select label
  • Updated WooCommerce compatibility version to 3.7


Release Date: Jun 20, 2019

  • Freemius updated to 2.3.0


Release Date: May 2, 2019

  • Updated WooCommerce compatibility version to 3.6


Release Date: Mar 1, 2019

  • Security fix


Release Date: Feb 13, 2019

  • Initial release


  • Attribute settings;
  • Catalog view;
  • A product variation is presented by an image;
  • A product variation is presented by a color;
  • A product variation is presented by a label;
  • A product variation is presented by a radiobox;



Full documentation is available here: Premmerce Variation Swatches for WooCommerce

Installation Instructions

Go to Plugins -> Add New section from your admin account and search for Premmerce Variation Swatches for WooCommerce.

You can also install this plugin manually:

  • Download the plugin’s ZIP archive and unzip it.
  • Copy the unzipped premmerce-woocommerce-variation-swatches folder to the /wp-content/plugins/ directory.
  • Activate the plugin through the ‘Plugins’ menu in WordPress


2019(e)ko irailaren 14(a)
(Update - I didn't realise this adds product variations to the category pages. Unfortunately the simple nature of this plugin means it doesn't have settings to customise or remove this feature) I've tried nine variation swatch plugins now. It's simple, works, no ads, no bloat: it does what it claims. It shows the product variations as labels in a row. It removes the default "clear" reset button which I like but others may not. My only suggestion is that a reclick on an already selected label resets to unselected. (And have an option to remove variation display from category pages)
2019(e)ko maiatzaren 16(a)
Very good plugin, but needs some improvements. On the product page it's changes option tabs on variation products, if that will be fixed it would be superb plugin. Better then anything else on the market. I am looking forward to purchase this plugin, after it will be fixed.
Irakur itzazu 2 berrikuspen guztiak

Laguntzaileak eta Garatzaileak

“Premmerce Variation Swatches for WooCommerce” software librea da. Ondoko pertsonek egin dizkiote ekarpenak plugin honi.


Aldaketen loga


Release Date: Mar 3, 2022

  • Update – Freemius to version to 2.4.3


Release Date: Jun 20, 2022

  • Update – WooCommerce compatibility version to 6.1.0
  • Update – WordPress compatibility version to 5.8.3