Semrush SEO Writing Assistant


For your content to be successful, it needs to be visible and engaging. SEO Writing Assistant—our smart editor tool—ensures that your text ticks both of these boxes by providing recommendations and improvements in real time.

The tool integrates seamlessly with WordPress and offers key readability and SEO suggestions based on the best-performing content in Google’s SERPs. Whether you’re writing your own copy or editing someone else’s, SEO Writing Assistant makes the end product as impactful and effective as possible—for readers and search engines.

Key Features

  • Readability: Use the Flesch-Kincaid score to assess and improve your text’s readability
  • Recommended Keywords: Receive semantically related keyword suggestions that can help boost your visibility
  • Tone of Voice: Ensure that your tone is smooth and consistent across your text
  • Plagiarism Check: Verify that your writer has submitted original content and avoid penalization
  • Rephraser: Rework pieces of text to improve quality, target different channels, or overcome writer’s block
  • Overall Score: Evaluate and maximize the SEO potential of your text based on key on-page factors

How Does It Work?

The SEO Writing Assistant plugin allows you to write, assess, and edit your content in WordPress.

To set it up, follow these steps:

  1. Click “Download” at the top of this page. The plugin will automatically save as a .zip file.
  2. Log in to the admin area of your WordPress account.
  3. Find “Plugins” in the main menu, and click on “Add New”.
  4. Find and click “Upload Plugin” at the top of the page and select the .zip file.

Once the plugin has been installed, it should be activated in your “Installed Plugins” list (if it isn’t, ensure that you do so). Go to the page or post you want to optimize and click on “Connect SEO Content Template” (you will need to be logged in to your Semrush account).


To use SEO Writing Assistant, you need to first specify your target keywords. This requires a Semrush account.

With a Free or Pro Semrush account, you can create one recommendation set (tied to a document) for a lifetime. Higher tier accounts have different keyword budgets depending on the subscription plan, as well as full access to the powerful Semrush Content Marketing Platform.

Technical details

Please be aware that the plugin uses a third-party code provided by the Semrush SEO Writing Assistant tool that is not reviewed by the WordPress team. To analyze your text, the plugin will send it to Semrush API where texts can also be stored for statistical analysis. To improve user experience, telemetry data is collected by Google Analytics.

See also

Semrush Privacy Policy
Semrush Terms and Conditions



  1. Upload semrush-seo-writing-assistant to the /wp-content/plugins/ directory.
  2. Activate the plugin through the “Plugins” menu in WordPress.


2022(e)ko uztailaren 30(a)
Might be a useful plugin if you could afford $220 a month, but I certainly won't be paying that.
2022(e)ko maiatzaren 13(a)
Hey Semrush, Instead of over pricing your platforms, how about you show the value in your platform or platform features. A 7 day trial is not enough to learn the value when we all know (Including your team) that search engines are not the fastest.
2022(e)ko urtarrilaren 12(a)
The plugin throws console log errors (404s) in every post and page edit screen. Custom post-types have different console log errors and any custom post-type edit screen that uses AJAX results in varying degrees of failure to execute. Sometimes the AJAX function won't execute at all, other times it's just that the success response isn't processed correctly. We had to disable the plugin as it was conflicting with every custom post-type we have installed, all of which are far more important to the operation of the site than this tool is.
2021(e)ko maiatzaren 12(a)
Even if you pay 99/mo which I have done for years you can't make use of this basic plugin as it's only available at guru level - good way to annoy your clients semrush - I will be looking for a replacement seo solution
2020(e)ko abuztuaren 12(a)
You need the $199/mo Guru account in order to use the Writing Assistant. We have the $99/mo Pro account and it said we had to upgrade to Guru to use it. I don't want to give it 1-star because it might be a good tool, but the description said this could be used with a free account which makes this too confusing. I ended up uninstalling this plugin and just using Yoast Premium.
Irakur itzazu 21 berrikuspen guztiak

Laguntzaileak eta Garatzaileak

“Semrush SEO Writing Assistant” software librea da. Ondoko pertsonek egin dizkiote ekarpenak plugin honi.


Semrush SEO Writing Assistant 3 eskualde-ezarpenetara itzuli da. Eskerrik asko itzultzaileei beraien ekarpenengatik.

Itzul zaitez Semrush SEO Writing Assistant zure hizkuntzara.

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